Ideas are a start.
Then comes the work.

Through Buildside, I work with founders on building companies, sharpening decisions, and providing embedded operating leadership. There are three ways into that work: Build, Coach, and Run.

In a room.

I’m a speaker as well as a builder. The questions I explore here—about experience, judgment, creativity, and how people make decisions—are a starting point for those conversations.

Have an audience that would enjoy this conversation? I’d love to hear what you’re putting together.

F Your Formula

In F Your Formula, Aaron Perlut and I challenge marketing’s default playbooks and the idea that someone else’s formula is a substitute for thinking.